Search Engines

Search Engine Optimization is an important component of website design. Google Search will rank your site based upon the effectiveness of the search criteria you implement within your site. Sitemaps make it easier for search engines to index the pages and images of your site. Creating a Google sitemap and a Google image-sitemap are both great ways to keep your site visible on search engine rankings.

John Schnell and Associates uses a set of powerful tools from Microsys to assist our efforts with Search Engine Optimization. Our Keyword Research app can help us understand how search engines evaluate keywords and keyword phases with which to index your web pages. Our Sitemap Generator tool is one of the best ways we have found to build powerful and flexible sitemaps that work to promote your site.

Google Search

Web Design, project photography, Aerial PhotographyAlaska Wildereness Charters

Search Engine Optimization (SEO) is the process of increasing the likelihood that your site will appear prominently in a Google Search. Several components are "mysteriously" intertwined in the formula to determine your page score. The proper selection of search words and phrases is important.

Keywords, alt tags, h1 tags, and meta tags must appear on, or be attached to, the images, links, and text content of your site. Linking is also an important factor. Without appropriate inbound and outbound links, your site may not be found by the search engines.

Search engines look for keywords and keyword phases in which to index your web pages. So you must prepare each page for the search engines using carefully selected words. The important meta-tags are the page title and page description. These should also contain your most relevant keywords. Inbound links are links on other sites which point to your website, and they help to improve your search engine ranking. An outbound link is a link on your website that points to another website.

Title, Page, H1 and Alt Tags

The most important meta-tags are Title, Page, H1 and Alt Description. The Title and the Alt Description Tags should both contain your most relevant keywords. Although the keyword meta-tags is not used by Google, other search engines may utilize them.

Keyword Research

Web Design, project photography, Aerial PhotographyDelta Innovative Services

Search engines look for keywords and keyword phases in which to index your web pages. So you must prepare each page for the search engines. When you are writing copy for each page of your website, use four or five keywords that you want to emphasize for that web page, and then weave the words into the copy. However, don't blatantly use the keywords over and over again (keyword stuffing), or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy.

Natural And Artificial Keywords

A natural keyword is one that you would use in everyday conversation. In the case of your website, if you were to sit down and write 500 words of informative content, you would find that certain words naturally appear several times. These are your natural keywords. Unfortunately natural keywords may not provide you with the results you require.

Build a master list of your artificial keywords before you write your website content. Because you are already thinking of the phrases you want to use, you will naturally include them within the content of your site. You should be able to effectively optimize pages towards both search engines and your visitors, and this will improve your search engine ranking.

Sitemap Generator

Web Design, project photography, Aerial PhotographyLaverdiere construction

One of the most popular ways we deliver technical support is through our Search Engine Optimization service. Search Engine Optimization (SEO) is the process of increasing the likelihood that your site will appear prominently in a Search Engine search. Several components are "mysteriously" intertwined in the formula to determine your page score. The proper selection of search words and phrases is important.

Sitemap.xml

A sitemap file is a special file which lists the web pages of your site, and tells Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

A Google sitemap file can provide Google, Yahoo and Bing with valuable metadata associated with the pages listed in the sitemap. Metadata is information about a webpage, such as when the page was last updated, how frequently the page is changed, and the importance of each page relative to other pages on the site.

You can use a Google sitemap file to provide Google with metadata about specific types of content on your pages, including videos, images, and mobile content. Learn more about sitemaps.

Sitemap-Image.xml

A sitemap-image file is a special file which lists the images of your site, and tells Google and other search engines about the placement of images on your site. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

A Google sitemap-image file can provide Google, Yahoo and Bing with valuable metadata associated with the images listed in the sitemap-image file. Metadata is information about an image, such as the location, description, and other was last updated, how frequently the page is changed, and copyright data, and other helpful information.

You can use a Google sitemap-image file to provide Google with metadata about specific types of content on your pages, including videos, images, and mobile-only content. Learn more about image-sitemaps.

Site Validation

Web Design, project photography, Aerial PhotographyWatsonBruhn Builders

One of the most popular ways we deliver technical support is through our W3C Compliance service. Search Engine Optimization (SEO) is the process of increasing the likelihood that your site will appear prominently in a Search Engine search. Several components are "mysteriously" intertwined in the formula to determine your page score. The proper selection of search words and phrases is important.

Website Analyzer

One of the most popular ways we deliver technical support is through our Search Engine Optimization service. Search Engine Optimization (SEO) is the process of increasing the likelihood that your site will appear prominently in a Search Engine search. Several components are "mysteriously" intertwined in the formula to determine your page score. The proper selection of search words and phrases is important.

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